Customer experience in new markets
A go-to-market strategy from the customer’s perspective
Isn’t go-to-market actually go-to-customer?
In selected markets we have formed the unknown creature end customer into a tangible picture for a global B2B player. In doing so, we went where the customers are easiest to find:
In astonishingly tidy and little oil-smeared car workshops in Germany, the UK and Turkey. In the discussions we were able to gain valuable insights into the motivations and frustrations surrounding car maintenance and to find out that fax machines in garages still play a greater role than smartphones.
With the information collected, we were able to place the go-to-market strategy on a stable foundation and already derive clear recommendations for action for sales.