Up to 345% more unique visitors – launching an online bank in 6 months
On many levels it was a huge organizational change program.
In 2013 we supported Consorsbank in redesigning their main online channel, consorsbank.de, with more than 2.5 million unique visitors per month.
The Customer is now able to have a seamless experience no matter which device on hand. With the full responsive Webinterface, the Apps for Phone, Tablet and even for the Watch there are no limits.
The new visual language we developed at USEEDS° addresses an extended range of target users from online traders to the full client range of an online bank.
The set-up of a CQ5 / Html Frontend Team at USEEDS° in Berlin collaborating with the Integration Team at Consorsbank in Nuremberg sped up the development process.
The introduction of an agile development process was the prerequisite to minimize the «coding phase» of the whole project to 6 months.
The integrated team of experience developers, experience designers and experience researchers created a highly efficient and motivating working atmosphere for everyone involved.
Continuous user testing reduced risks and ensured the high KPI increases.
Consorsbank is ready for the future!
With this project, Consorsbank set up an organization allowing them to continuously improve and extend their main touchpoint with their more than 1.5 million customers in Germany.