The Future of Mobility Services

What requirements will customers have for an autonomous RideSharing Service in 2023?

In order to find requirements and ideas on this question we at USEEDS° do comprehensive research consulting and support for various design teams in all phases of the development process: testing of AI & AR features with wizard-of-oz methods; testing in VR environments; research with special target groups; transfer of research results to the design teams through workshops & use of service design tools.

Our different user research methods and user centred design approach give us a deep user understanding. The result herefor is a broadly defined ride sharing service tailored to customer needs, which can serve as the basis for the design of the autonomous vehicle and its user centred features as well as for services around.

#Mobility Services #Automotive
#Service Innovation #Service Design
#User Research #Wizard-of-Oz
#VR Environments #AI #AR