Ease of Use and Joy of Use are the two critical quality criteria determining the success of your interactive products.

Each interaction with a product - from purchase via installation to use - influences the overall satisfaction or User Experience, Usability, Joy of Use and user confidence. The customer rates a product according to emotional and rational criteria. The experiences in their totality decide whether it is purchased and recommended to others and thereby strengthens or weakens the manufacturer’s brand power. That is why it is important in product development to combine rational aspects such as efficiency, intelligibility or usefulness with emotional aspects such as friendliness, entertainment value or prestige value.

USEEDS° therefore combines the perfection of usability consulting with the creativity and empathy of a design agency.