Investment protection based on usability evaluations both during and upon conclusion of the development process.

Continuous evaluations during the development process enable you to optimise your product quickly and effectively, cutting costs in the process.

Especially during analysis and concept of the interaction architecture, we employ usability tests in parallel with processes to tailor concepts to the users' needs. This allows problems to be detected at an early stage and concepts optimised. In the final evaluation expert reviews are conducted in addition to usability tests to determine an application's user-friendliness.

This entails close collaboration between us and our partner SirValUse Consulting GmbH, Europe's largest usability service provider, which therefore enables us to offer neutral usability assessments of the very highest quality.

The User Experience Evaluation uses market research techniques to check how attractive the user perceives the application to be. The competition plays a particular role here as the user always compares the product with the competitor’s product.

Here we can use the offline and online market research techniques of the SirValUse subsidiary nurago GmbH and the quantitative data and panels of Germany's largest market research institute, GfK, to generate professional decision-making criteria.