We introduce User Centred Thinking into your company!

The theory behind the User Centred Design process is quickly explained. It is based on the industrial psychology discovery of the analysis-concept-test cycle. You analyse the wall, hammer the nail in and test whether it holds.

But how can the User Centred Design approach be applied to your development processes? And which of the process methods are particularly important to your project? How should you get started and where do you place the emphasis? Our User Centred Design project managers will be at your side to offer advice and practical assistance on these issues. Whether it is to plan your project, set it up and execute it or tailor your organisation to the User Centred Design development process. We are on hand to advise you on these issues as well.

Strategic User Experience Design is what you use to customise your future products to defined user groups, thereby strengthening your brand and market presence. Strategic User Experience Design promotes users' confidence in your company and is an important basis on which to organise your product portfolio along user centred lines.

An important component of Strategic User Experience Consulting is the Business Technology User Analysis developed by USEEDS°, which sheds light on technology and business processes as factors driving innovation from the user perspective. Interested in finding out more about this subject? Then simply ask for our paper "Alignment of UCD and Product Portfolio Definition activities“.